La Rosée Expands Pharmacy Distribution and Focuses on Sustainability

Annabelle Tratapel, Director of Product Development and Marketing, stated, "La Rosée operates at the intersection of beauty and dermatology, offering multi-benefit products for sensitive skin at every stage of life, from birth to adulthood. According to data from July 2026, we are currently the fourth-largest dermo-cosmetic brand in France by volume."

The brand's range includes 48 products, encompassing skincare, sun care, hygiene, hair care, makeup, and baby care. These products feature an average of 98% naturally derived ingredients, with one-third consisting of 100% natural components.

La Rosée prioritizes the use of ingredients recognized for their efficacy in dermatology, such as vegetable glycerin and aloe vera. Tratapel noted, "We focus on incorporating these into eco-designed formulas, preferring bakuchiol over retinol as a well-tolerated, plant-based alternative. Active ingredients are selected for their respect towards both skin and the environment, often sourced in France."

The brand collaborates closely with suppliers to ensure sustainable sourcing and supports initiatives in regenerative agriculture. The formulations are backed by clinical studies, reinforcing the brand's commitment to transparency, while ensuring a pleasant sensory experience that moves away from traditional medicinal aesthetics.

Sustainability is integral to La Rosée, specifically in its packaging practices. "Long before the PPWR, we prioritized recyclability, utilizing bioplastics and recycled materials. Our objective is to achieve 100% recycled or bio-based materials for our PET and PP packaging, in addition to reducing thickness and weight," said Tratapel.

A significant focus is on refillable products, with nearly half of the range already designed for refilling and plans to surpass 50% within two years. The brand is also exploring options for solid formats, reusable packaging, and bulk sales.

La Rosée has established a prominent presence in over 11,000 pharmacies across France, capturing more than half of the national market. "Pharmacy distribution is a deliberate choice for us. While we have an online platform, pharmacists remain our preferred partners, and we focus our product launches and promotions around them," Tratapel explained.

The brand anticipates a 20% growth in its business by 2026, projecting revenue around EUR 115 million. With 350 employees, including 200 in France, La Rosée now operates in 13 countries.

As part of its growth strategy, La Rosée aims for international expansion. The brand has already entered several European markets and Canada, and recently set up a subsidiary in South Korea, where it has opened 50 retail corners and expects to generate EUR 10 million in revenue. Tratapel concluded, "French women appreciate K-beauty, and Korean consumers are drawn to our brand's approach, as it aligns with their preferences. Morocco and other European markets with established pharmacy channels are also part of our growth plans."