In 2026, many aspects of job applications are being outsourced to AI, which emphasizes the importance of face-to-face interviews as one of the remaining facets of the hiring process that cannot be automated. This shift to AI has raised questions for both employers and job seekers regarding its impact on the authenticity of applications. Daniel Peters, a marketing expert and founder of Fashion Minority Report, cautions that heavy reliance on AI may hinder applicants from expressing themselves authentically during interviews. He states that if applicants let AI create their materials, the lack of genuine self-presentation will be evident in the interview room.
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For fashion students and recent graduates, the continued importance of formal interviews is a comfort amid a streamlined application process where many submissions appear identical. This makes interviews crucial for standing out. Designers, for instance, can showcase their physical portfolios, a practice encouraged by career services. Quinn Fertig, a recent Parsons graduate, notes the advantages of in-person interviews for displaying her work's texture and color, enhancing her presentation.
Employers advise candidates against overstating their achievements. Nicolas Aburm, creative director at New York label Area, emphasizes the need for specificity regarding past contributions. He states that while many claim involvement with notable designs, detailing one's actual role helps demonstrate true value to the team.
Attire also plays a significant role in fashion interviews. Though employers may not publicly acknowledge it, what candidates wear is crucial. Fertig carefully curates her outfits, often featuring her designs, to reflect the company’s aesthetic. She believes this not only serves as a visual element of her portfolio but can also facilitate conversation and showcase her creative thought process. In fashion interviews, the attire acts as an extension of one’s design language.
Peters from Fashion Minority Report advocates for the power of personal storytelling in interviews, especially for neurodivergent individuals who may struggle with traditional communication but excel in job performance. He suggests that candidates craft narratives that engage the interviewer, emphasizing their personal journey and creativity. He cites examples like Tavi Gevinson, who started her fashion blog at a young age, as illustrations of how personal stories can inspire and captivate.
James Stuart, a headhunter in the fashion industry, stresses the importance of candidates vetting potential employers with the same scrutiny applied to their own applications. He advises researching the company culture and leadership before committing. Candidates should prepare thoroughly by familiarizing themselves with the employer’s recent work and leadership.
Genuine interest in the company can impress interviewers. Fathia Aulia, a recent merchandising graduate, shares her experience of focusing on understanding Harrods rather than solely impressing the interviewer, which she believes contributed to her success.
Lastly, candidates are encouraged to approach interviews with a sense of enjoyment. Roger Tredre, MA fashion communication course leader at Central Saint Martins, reflects on his successful interviews, stating that preparation and confidence aid in finding enjoyment throughout the process.