Social Media Platforms Address Concerns About Beauty Content for Young Users

TikTok and YouTube are taking steps to protect young users from potentially harmful beauty content. Both platforms have acknowledged their responsibility to safeguard teens, who must be at least 13 years old to use their services.

A TikTok representative stated that the platform has implemented restrictions for users under 18, which includes prohibiting targeted advertising to this age group. The platform aims to educate young people about skincare through a community of experts, including doctors who share accurate information.

YouTube echoed these sentiments, emphasizing its goal to foster a positive experience for all users. The platform is designed for individuals aged 13 and older, and it has created separate experiences for younger audiences, such as YouTube Kids and Supervised Kid Accounts. These environments feature content vetted by experts to ensure its appropriateness for children, and YouTube also prohibits ads related to personal care products targeted at minors.