Cosmoprof North America has announced the launch of The Fragrance Experience, a new initiative that connects various sectors of the fragrance industry. Scheduled for January 26-28, 2027, at the Miami Beach Convention Center, this event will serve as a platform for fragrance houses, ingredient suppliers, manufacturers, and retailers. The goal is to facilitate business development and innovation within the fragrance ecosystem, targeting buyers from the U.S., Latin America, and the Caribbean.
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Miami’s diverse market, known for luxury and hospitality, offers fragrance businesses a strategic entry point for growth and cross-border expansion. Throughout the event, professional meetings will be conducted, but on January 28, a ticketed event will welcome fragrance enthusiasts and content creators, focusing on product discovery and direct engagement with the fragrance community.
The U.S. fragrance market is thriving, with both prestige and mass segments showing growth, according to Circana. Prestige fragrance sales increased by 5% in 2025 and 6% in the first half of 2026, while mass fragrance saw a notable 15% growth in both periods. The rise in interest in scent is driven by social media but emphasizes the need for in-person exploration. Liza Rapay, Vice President and Head of Cosmoprof North America, highlighted the importance of in-person scent experiences and collaboration across the industry. "The Fragrance Experience connects the people who create scent with those who develop products, build brands, and bring them to consumers," she stated, emphasizing the potential for new business opportunities during the event.