KINGSTON, Jamaica — BIJOUX New Kingston has launched two new additions to its Marley Fragrance line under the Rhythm Collection, titled Keep on Moving and Lively Up Yourself. The fragrances were revealed on Saturday, October 10, during a launch event at the store, where attendees who made purchases were given a complimentary gift.
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The new fragrances were developed in collaboration with IMH Fragrance, a U.S.-based niche fragrance house. They feature scents crafted by master perfumers from Givaudan and DSM-Firmenich. The collection draws inspiration from Jamaica’s natural beauty, incorporating notes such as mango, star apple, hibiscus, and cinnamon. Additionally, the fragrances utilize mood-enhancing technology aimed at promoting feelings of happiness, relaxation, and invigoration.
These releases expand an existing lineup of six fragrances that embody themes of love, peace, and unity, which resonate with the legacy of Bob Marley.