Coty Inc. has launched the Coty Fragrance Club, a new initiative that aims to unite fragrance experts, educators, creators, and community leaders with Coty's fragrance teams. The announcement was made on October 15, 2026, in Paris.
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The Coty Fragrance Club will facilitate discussions, workshops, immersive experiences, and collaborative efforts among its members to explore consumer behavior, cultural trends, storytelling, and fragrance innovation. This launch comes as the landscape of fragrance discovery and appreciation is rapidly evolving, particularly through social media platforms which have created new communities centered around scent. Notably, TikTok has become a significant influencer on fragrance purchases among Gen Z consumers, while traditional values of expertise and personal experience remain essential to consumers.
Jean Holtzmann, Chief Brands Officer of Coty Prestige, emphasized the importance of integrating diverse perspectives into fragrance development, stating that the club will foster a continuous dialogue between Coty and the communities defining modern fragrance culture.
At its debut event in Paris, participants from Europe, the United Kingdom, the United States, and China engaged with esteemed perfumers, including Nathalie Lorson and Amandine Clerc-Marie, gaining insights into the artistry and innovation behind fragrance creation.
The Coty Fragrance Club will evolve into an ongoing global community, with regular gatherings planned for Coty teams to discuss fragrance culture, innovation, and consumer engagement strategies.