Alicia Valencia has been appointed CEO of Allies of Skin, a brand recognized for its innovative skincare solutions. Founded in 2016 by Nicolas Travis, Allies of Skin emerged from his personal journey of recovery from facial injuries, focusing on effective products that aim to improve skin health at any life stage.
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Valencia brings extensive experience in the beauty industry, having held executive positions at notable companies such as Makeup by Mario, Pat McGrath Cosmetics, the Estée Lauder Companies, and Bobbi Brown. She joined Allies of Skin earlier this year as an independent board member and assumed the role of interim president in August.
In a LinkedIn post, Valencia expressed her admiration for the senior leadership team, describing them as talented and inspiring individuals. She shared her enthusiasm for the brand's potential, stating, "I fell in love with this incredible brand, its tremendous potential, and the opportunity to help shape its next chapter."