Dr.G, Korea's Leading Skincare Brand, Launches on TikTok Shop in U.S.

The U.S. market is a primary focus in Dr.G's ongoing international growth efforts. The global K-beauty sector recorded a 53% increase in value sales year over year, indicating a growing demand in the U.S. for innovative, high-performance skincare products. Dr.G aims to introduce its clinic-inspired formulas to a wider American audience as interest in effective ingredient-led skincare rises.

Tina Fair, President of North America for L'Oréal's Consumer Products Division, stated, "Our ambition is to bring Korea's most popular skincare brand, Dr.G, to every K-beauty consumer in America. Dr.G was developed by a dermatologist over two decades ago to deliver clinic-level results at an accessible price point. We are excited to expand the brand's presence in the United States."

Initially debuting on Amazon, Dr.G's TikTok Shop will feature seven products from its best-selling R.E.D and Black Snail collections, with prices ranging from $25.99 to $44.99. Exclusive bundles will also be available for purchase, providing savings of up to 63% off retail prices.

Founded in 2003 by dermatologist Dr. Gun-Young Ahn, Dr.G combines over 20 years of expert knowledge in dermatology with clinically tested ingredients aimed at sensitive skin. Dr. Ahn expressed, "When I founded Dr.G, I wanted to bring the knowledge and care of dermatology beyond the clinic and into people's everyday lives. Our expansion on TikTok Shop in the U.S. connects our Korean dermatological heritage with a new generation of consumers."

Dr.G's current product lineup features popular ingredients integral to K-beauty, such as Centella Asiatica, PDRN, and Black Snail Mucin. The TikTok Shop launch will be supported by a comprehensive U.S. marketing campaign, including social media initiatives, influencer partnerships, and promotional events in New York and Los Angeles.

Dr.G is now available on both TikTok Shop and Amazon in the U.S.