Tina Knowles Shares Haircare Tips as Cécred Launches in the UK

Cécred, a haircare brand founded by Beyoncé, has launched in the UK through SpaceNK, providing products for a variety of hair types. Combining real-world experiences with innovative ingredients, Cécred addresses specific hair care needs rather than following trends. The line aims for high performance, suitable for Beyoncé's demanding schedule, as well as protective styles like box braids and locs, ensuring gentle care even for young users such as Blue Ivy.

Tina Knowles, Beyoncé's mother and a veteran in the hair industry, spoke with ELLE's editor-in-chief, Kenya Hunt, about the brand's foundation. She emphasized that thorough research and testing are central to Cécred, distinguishing it from typical celebrity brands. With a focus on the community's needs, Cécred employs innovative ingredients such as bioactive keratin ferment and hydrating oils. Knowles noted that Beyoncé funded the largely expensive project to maintain quality control.

Cécred focuses on the unique needs of Black hair, while also delivering effective results for straight, fine, colored, or processed hair. Knowles highlighted the importance of having a diverse testing group from various regions, including the US, Brazil, and China, to ensure the products work across different hair types.

Reflecting on her experiences running The Headliners Salon in Houston, Knowles shared her belief in the significance of hair and salons as spaces for community building and support among women. She fondly recalled initiatives where women connected and supported each other.

Knowles offered several key tips for maintaining healthy hair:

1. **Oil Treatments**: She suggests regular hot olive oil treatments, which she incorporated into her routine, as they help seal hair cuticles and hydrate colored hair.

2. **Gentle Detangling**: Utilizing the Cécred Detangling Spray, which was developed over two years, can simplify the process of removing braids or extensions.

3. **Scalp Health**: A healthy scalp is crucial for strong hair. The Cécred Clarifying Shampoo and Scalp Scrub help cleanse the scalp by removing build-up.

4. **Edge Care**: The Cécred Restoring Hair And Edge Drops are designed to address shedding and restore density, especially after protective styles.

5. **Fermented Ingredients**: The Reconstructing Treatment Masks are liked by Knowles for their ability to repair damage and boost strength and shine, utilizing healthy fermented components.

As Cécred launches in the UK, it aims to provide accessible, high-quality haircare solutions while staying attuned to the community's needs.