Donatella Versace has confirmed her return to the fashion scene with a new independent beauty and fashion brand in collaboration with Los Angeles-based retailer Revolve. Although details about the initiative remain largely undisclosed, the initial launch is set to focus on beauty products, with a full unveiling expected in the coming months.
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Versace stepped down from her role as chief creative officer at Versace in March 2025, transitioning to chief brand ambassador as the company became part of the Prada Group. The creative direction of Versace has since passed to Pieter Mulier. In this new endeavor, Donatella aims to express her vision free from the constraints of her previous role. She noted, "This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion."
As chief creative officer of the new brand, Donatella will oversee the venture's identity and product development, while Revolve will provide its technological platform and access to a vast customer base. The brand is designed to foster engagement, offering a digital space for fans to interact and shop, launching in regions including the United States, Latin America, Asia-Pacific, and the Middle East.
Revolve co-founder Michael Mente lauded Donatella as a significant creative force, emphasizing the importance of cultural connections in today's market. With an impressive history, including designing the iconic green dress worn by Jennifer Lopez at the 2000 Grammys, Donatella's upcoming project is highly anticipated among fans and industry insiders.