The Alexander McQueen Spring/Summer 2027 runway show will take place on Sunday, September 20, at 8 p.m. BST. Viewers can tune in via the official Alexander McQueen Instagram account @alexandermcquee and other social media platforms associated with the brand.
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This show marks Seán McGirr's debut presentation as Creative Director of McQueen, with art direction by S.J. Todd and videography by Spencer Dancer. The soundtrack includes "In The Middle (Baltra Remix)," composed by Polly Mackey and performed by Art School Girlfriend, with music licensed from Fiction Records, Domino Publishing Company Limited, and Virgin Music Group.
This will be McQueen’s first appearance at London Fashion Week since Sarah Burton’s Spring/Summer 2023 show. The brand was founded in London by Lee Alexander McQueen, who established its reputation for sharp tailoring and dramatic proportions. The return to the city allows for a reconnection with its roots after several years of primarily showcasing in Paris.
In the lead-up to the show, Jennie wore custom McQueen outfits at Summer Sonic in Osaka, featuring pieces from Autumn/Winter 2026 and the Spring/Summer 2026 and 2027 Pre-Collections. These outfits highlighted the recognizable McQueen elements such as tailored jackets, corsetry, and artistic details.
The Spring/Summer 2027 promotional imagery emphasizes the textures and intricacies associated with London, reinforcing the city’s significance to the McQueen identity. This presentation offers McGirr an opportunity to showcase how he will evolve the McQueen legacy in its city of origin, making the livestream accessible to a wider audience beyond those seated in the front row.