Kleenex has introduced Kleenex Beauty Tissues, marking the brand's entry into the beauty and skincare market. These new tissues are specifically designed for makeup touch-ups, cleansing, and controlling excess shine.
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Available now in the United Kingdom and France, the tissues are set to launch in Spain next year. The Kleenex Beauty Tissues come in two formulations tailored to different skin types. The dry-skin version contains glycerin to help retain moisture, while the oily-skin version includes niacinamide to minimize shine.
Unlike standard facial tissues, this new line is engineered for beauty and skincare use. Each tissue features a four-layer composition, a proprietary embossing pattern, and has undergone dermatological testing.
The two variations cater to diverse skin profiles, positioning Kleenex to enhance everyday beauty routines, particularly for makeup maintenance and shine control. This launch signifies Kleenex's expansion beyond traditional tissue products into personal care and beauty.