Amazon's Holiday Beauty Event is returning for its sixth year, scheduled from October 19 through November 1, 2026. The event offers discounts of up to 30% on various beauty products, including both prestigious brands and everyday items.
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Customers can find thousands of deals on skin care, makeup, hair care, fragrances, men’s grooming, and wellness products. Highlighted brands include Armani, Dyson, Tarte, Clinique, and ELEMIS Skincare, as well as everyday favorites like Olay and Dove. The event also features exclusive gift sets from brands such as Burt’s Bees and Marc Jacobs, catering to all budgets.
Throughout the two-week event, there will be rotating 48-hour flash deals across key beauty categories, encouraging shoppers to return frequently for new savings. The flash deal schedule is as follows:
- October 19–20: Up to 40% off Makeup
- October 21–22: Up to 35% off Fragrance
- October 23–24: Up to 40% off Health & Wellness
- October 25–26: Up to 35% off Men’s Grooming
- October 27–28: Up to 40% off Skin Care
- October 29–30: Up to 40% off Hair Care
- October 31–November 1: Up to 40% off Personal Care
For enhanced convenience, shoppers can utilize Alexa for Shopping to help find the best deals tailored to their preferences. This event aims to make holiday shopping more affordable, allowing customers to check off their gifting lists without overspending.