Coty has launched the Coty Fragrance Club, a global initiative aimed at connecting fragrance experts, educators, creators, and community leaders with its fragrance teams.
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The Coty Fragrance Club, which debuted today in Paris, seeks to combine diverse perspectives and facilitate ongoing discussions about the future of fragrance.
Members from Europe, the United Kingdom, the United States, and China participated in an immersive exploration of the inspiration, craftsmanship, and creativity involved in modern fragrance development.
Jean Holtzmann, Chief Brands Officer of Coty Prestige, stated that while Coty has a rich history in fragrance creation spanning over a century, the current fragrance culture is evolving. He emphasized that new communities and voices are transforming how scents are discovered, understood, and experienced. The Coty Fragrance Club aims to merge these perspectives with Coty's expertise in fragrance, fostering a continuous dialogue about the category's future.
Activities within the club include discussions, workshops, immersive experiences, and co-creation opportunities. Members will exchange insights on consumer behavior, cultural trends, storytelling, and fragrance innovation, ensuring a dynamic dialogue between Coty and the communities influencing fragrance today.
Participants will have the opportunity to engage with esteemed perfumers such as Nathalie Lorson, Amandine Clerc-Marie, Meabh McCurtin, Julie Massé, Fabrice Pellegrin, and Delphine Lebeau. These interactions are designed to provide insights into the creative processes behind fragrance creation and innovation.
After its launch in Paris, the Coty Fragrance Club will continue to operate as a global community, bringing Coty teams together regularly to share perspectives on fragrance culture, innovation, and consumer engagement strategies.