Tate McRae, the multi-platinum artist, has officially launched her fragrance brand with the release of TATE 01, developed in partnership with Scent Beauty, Inc. The fragrance reflects McRae's unique confidence and style, designed as an elevated second skin that resonates personally with its wearer.
Read More
Crafted with master perfumers Adriana Medina and Antoine Maisondieu from Givaudan, TATE 01 offers a modern interpretation of fragrance. It combines ISO E Super with a velvet-woody character, allowing it to adapt to individual skin chemistry for a unique scent experience throughout the day.
In describing her vision for the fragrance, McRae stated, "With TATE 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you." She emphasized its role in elevating her mood during rehearsals, as it blends seamlessly with her body chemistry.
Stephen Mormoris, CEO of Scent Beauty, expressed excitement over the collaboration, noting that it marks the beginning of a long-term brand partnership aimed at making a cultural impact. Medina and Maisondieu echoed this sentiment, highlighting the goal of creating a fragrance that embodies a powerful, unforgettable presence.
At launch, TATE 01 will be available directly to consumers on the brand's website, tatebytm.com, with an exclusive online rollout at Ulta.com starting October 16 and in Ulta Beauty stores nationwide on October 25. Linda Suliafu, Vice President of Merchandising at Ulta Beauty, remarked on the fragrance's appeal, stating it provides fans with a personal connection to McRae.
The scent itself opens with notes of sparkling bergamot and airy clary sage, evolving into a heart of radiant white florals and a base of warm amber, creamy tonka bean, and soft woods, ensuring a comforting and sophisticated finish.
The packaging of TATE 01 pays tribute to traditional perfume bottle aesthetics while maintaining a modern look with its substantial glass design. The fragrance's marketing campaign, photographed by Mario Sorrenti, draws inspiration from the iconic culture of 90s supermodels.
TATE 01 is available in sizes ranging from 10ml to 100ml, priced between $30 and $82 USD. McRae’s multifaceted talent has earned her over 29 billion career streams and multiple accolades, including recognition on Forbes' 30 Under 30 list. Scent Beauty aims to innovate in the fragrance industry by collaborating with influential figures to create distinctive scent experiences.