Midi Health, a rapidly growing telehealth company focused on women's healthcare, has officially partnered with Ulta Beauty, the largest specialty beauty retailer in the United States. This collaboration marks Ulta Beauty's first alliance with a dedicated women's healthcare platform, reflecting a shift in retail to better address the biological needs of women experiencing perimenopause and menopause.
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The new line of specialized supplements from Midi Health includes products designed to support women through midlife, such as Berberine+, Daily Brain Boost, Daily Cortisol Support, Daily Fiber+, and Daily GLP-1 Support. These items will be initially available on Ulta's website, with in-store offerings set to launch in over 300 locations on September 27, 2026.
Joanna Strober, CEO and co-founder of Midi Health, highlighted the importance of access to midlife-specific health support, stating that their formulations are based on clinical expertise and are designed to address the physiological changes women face during this stage of life. Strober emphasized that partnering with Ulta Beauty allows Midi to provide these solutions directly on retail shelves, making it easier for women to access the health support they need.
Laura Beres, Vice President of Wellness at Ulta Beauty, noted that the partnership aligns with the company's mission to create a wellness destination that meets the needs of its customers. She expressed pride in introducing Midi's scientifically-backed wellness solutions, making them more visible and approachable for women navigating midlife.
Midi Health is recognized for its commitment to women's healthcare, offering personalized treatment plans and coverage by major insurance providers across all 50 states. Ulta Beauty, founded in 1990, has grown to over 1,500 stores nationwide, combining various beauty services and products into a singular experience.