UK health and beauty retailer Boots is set to launch its TikTok Shop on 28 September, joining other brands like Sephora and Ulta Beauty in the online shopping space.
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The TikTok shopfront will feature a selection of products from Boots' own No7 range, including the No7 Pro Artist makeup line, the K-beauty-inspired Good Intent range, and the Prime Forever longevity collection. To kick off this launch, Boots will host a live shopping event showcasing these products and offering exclusive launch deals.
As part of its strategy to reach new, younger customers, Boots is partnering with THG Ingenuity for setup and fulfillment on TikTok Shop. This initiative comes as TikTok reports a 55% rise in live shopping sales.
Paula Bobbett, Boots’ Chief Digital and Data Officer, commented on the significance of the launch, stating that many consumers are discovering beauty products through TikTok and that this new platform will enhance customer engagement. She emphasized the importance of connecting shopping and inspiration in a way that feels relevant to customers.
Boots plans to expand its product offerings on TikTok Shop in the upcoming months. Emily Caine, Head of Beauty at TikTok Shop, expressed excitement about Boots’ entry into the platform, highlighting the rapid growth of beauty as a category on TikTok and the potential for creating engaging shopping experiences with features like Live Shopping.