Nigerian-born, UK-based fashion designer Prince Keshi discussed the integration of Igbo traditional fabric into modern clothing during his recent appearance on The Good Clothes Podcast, which is hosted by Joey Bevan.

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In the interview, Keshi highlighted The New Era, a mini-collection from his fashion brand, Klass Kay, that features Isi-Agu fabric in its designs. This fabric, commonly associated with Igbo culture, often showcases lion-head patterns and is traditionally linked with Igbo identity.

The conversation followed Klass Kay's participation in The Good Clothes Show Manchester in 2025. Keshi elaborated on the design process for the collection, emphasizing the incorporation of recycled materials, patchwork techniques, and reconstructed fabrics.

Klass Kay was co-founded by Keshi and his partner Helen Keshi, with Prince overseeing menswear designs and Helen focusing on womenswear. The collection includes both clothing and accessories, such as a backpack and a duffle bag.

The podcast also explored the significance of traditional African textiles in contemporary fashion and the influence of cultural identity on clothing design.