Sephora will open a new store in Doylestown at the Barn Plaza shopping center, located at 1745 S. Easton Rd. The store is part of a redevelopment project that recently concluded its first phase in the third quarter of 2025. This phase introduced new retail options including Bucks County’s first Whole Foods Market, a Barnes & Noble, First Watch, Chipotle, and The Juice Pod.
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Brixmor Property Group is now advancing into the second phase of development. William Greimel, VP of redevelopment, stated that the success of Phase I prompted a reimagining of the site to create a dynamic shopping environment designed for long-term growth. The second phase will involve replacing the former Regal Cinema with three multi-tenant buildings, totaling 46,000 square feet.
Alongside Sephora, other new tenants will include Burtons Grill & Bar, Shake Shack, Just Salad, Starbucks, and Naya. Sephora specializes in cosmetics, skin care, hair care, fragrances, and beauty tools, offering products from brands such as Charlotte Tilbury, Makeup by Mario, Summer Fridays, Laneige, K18, Sol de Janeiro, and Lancôme. The store will also provide beauty services and personalized consultations from Sephora Beauty Advisors.
Founded in France in 1970 by Dominique Mandonnaud, Sephora opened its first U.S. location in New York's SoHo in 1998 and now operates over 2,700 stores across 35 countries. An official opening date for the Doylestown location has yet to be announced, with updates available on Sephora’s website and social media.