The winners of the Pure Beauty Awards 2026 were announced on 15 October at the Grosvenor House in London, celebrating its 25th anniversary. The event honored both start-ups and established beauty brands across 21 categories in a setting attended by over 300 guests, including beauty journalist and advocate Ateh Jewel, who hosted the ceremony.

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In recognition of its milestone, the Pure Beauty Awards integrated two previous events—the Pure Beauty Global Awards and the Pure Beauty Awards UK—into a single flagship competition. This year’s winners were determined through a dual process: an independent panel of experts made selections for the ‘Judges Choice’ awards, while the general public voted for the ‘Readers Vote’ awards, highlighting both industry insight and consumer perspectives.

Amanda May, the Pure Beauty Editor, remarked at the ceremony, “This new global programme celebrates the very best beauty products and brands from across the international industry.” She noted the intense competition, with nearly 500 entries submitted.

The winners across various categories included:

**Best Tool or Device**: Judges Choice: Shark, CryoGlow; Readers Vote: AVOLOGI, LUMNEN.

**Best Body Care Product**: Judges Choice: NEOM WELLBEING, Perfect Night's Sleep Magnesium Body Butter; Readers Vote: ELEMIS, Pro-Collagen Marine Body Cream.

**Best Bath and Shower Product**: Judges Choice: GRACE COLE, Radiant Blossom Cream Oil Body Wash; Readers Vote: BAYLIS & HARDING, Goodness. Coconut, Vanilla & Shea Natural Body Wash.

**Best Sun Care Product**: Judges Choice: litt SUN, Sun Cheek Stick Mineral Sunscreen SPF 50+; Readers Vote: 2btanned, SPF 50 Protect & Tan.

**Best Fragrance**: Judges Choice: Brioni, Iris Exquis; Readers Vote: aaron terence hughes, hombre.

**Best Hair and Scalp Product**: Judges Choice: CUT BY FRED, Vegan Repair Cream; Readers Vote: MONAT, IR Clinical Hair Thinning Defense Scalp Serum.

**Best Lip Product**: Judges Choice: LANEIGE, Glaze Craze Tinted Lip Serum; Readers Vote: CLINIQUE, Almost Lipstick Black Honey.

**Best Eye or Brow Product**: Judges Choice: MAKEUP BY MARIO, Ethereal Eyes: The Original; Readers Vote: DOUVALL'S, Argan Brow Tinted Growth Serum.

**Best Complexion Product**: Judges Choice: SCULPTED BY AIMEE, Cream Cushion Foundation; Readers Vote: Kohll Beauty, FORT FFix Selamento Blindado.

**Best Natural and Organic Product**: Judges Choice: wype, Starter Bundle; Readers Vote: TROPIC, Sun Spritz Facial Tanning Mist.

**Best Professional Product or Treatment**: Judges Choice: HD BROWS, Brow Sculpt One Step; Readers Vote: SIMON OURIAN M.D., The Core Daily Essentials.

**Best Moisturiser**: Judges Choice: THIS IS SILK, Rich Silk Cream; Readers Vote: ATOMY, Absolute CellActive Nutrition Cream.

**Best Serum**: Judges Choice: DR. VANITA RATTAN, Antioxidant Power Serum; Readers Vote: TRINNY LONDON, Take Back Time Skin Vitality Elixir.

**Best Cleanser**: Judges Choice: TROPIC, Renewing Cleanser; Readers Vote: gem & tonic, Nourishing Cream Cleanser.

**Best Face Mask or Exfoliator**: Judges Choice: AQUAMAX, The Ultimate Orchid Exo-PDRN Repair & Soothe Super Mask; Readers Vote: medicube, PDRN Pink Collagen Gel Mask.

**Best Wellness Product**: Judges Choice: SPA CEYLON AYURVEDA, Sleep Intense Dream Balm; Readers Vote: Flourish Emporium, Calm.

**Best Marketing Campaign**: Judges Choice: The Ordinary, The Periodic Fable; Readers Vote: The Ordinary, The Periodic Fable.

**Best Collaboration**: Judges Choice: Jo Malone London x Paddington Orange Marmalade Cologne; Readers Vote: floral street, Enchanted Masquerade for BRIDGERTON.

**Best New Indie Brand**: Judges Choice: The Monte Club; Readers Vote: CASSIE.

The Rising Star in Beauty award went to Ruth De Leo.

The event was supported by a range of sponsors, including Beauty Bulb Live London, Eurofins, JustMyLook, and several others, who contributed to the success of the 2026 awards.