KYIV, Ukraine, September 22, 2026 /3BL/ – Mary Kay in Ukraine has introduced the Beauty Is More Beautiful Shared™ initiative, aimed at celebrating the empowerment of women who support and inspire one another. This global campaign reflects Mary Kay's belief that beauty encompasses more than physical appearance; it includes confidence, kindness, and the positive influence that women can have by sharing their time and knowledge with others.

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The campaign emphasizes the importance of meaningful relationships for personal growth and well-being. Through storytelling and community engagement, Mary Kay Ukraine aims to foster connections among women, underscoring its commitment to help women realize their potential and achieve goals together.

"Beauty Is More Beautiful Shared™ reflects who we are and what has always mattered to Mary Kay: women supporting women," said Ryan Rogers, CEO of Mary Kay Inc. "As we enter our next phase of growth, we celebrate every Mary Kay woman, from our Independent Beauty Consultants to their customers. This initiative is more than a campaign; it is a movement."

Viktoriia Zoria-Iatsenko, General Manager of Mary Kay Ukraine, stated, "In Ukraine, beauty has always meant more than what we see in the mirror. It empowers women to advance despite challenges. This resonates with our vision that when women share encouragement and opportunities, they create a thriving community. Through entrepreneurship, education, and social initiatives, Mary Kay aims to elevate more women and girls."

The campaign will be showcased through various consumer engagement formats globally, emphasizing that beauty achieves its greatest impact when shared.

In Ukraine, the initiative will be integrated into major city events and festivals with interactive beauty spaces and media partnerships. Social initiatives will play a crucial role, including "The Real You: Shine with Mary Kay 2.0," which partners with the Association of Mentoring for Children and Youth to provide teenage girls from vulnerable groups with practical knowledge on self-care, makeup, digital literacy, online safety, and mental well-being.

Additionally, Mary Kay will continue its "Pink Changing Lives®" program, supporting women affected by breast cancer through beauty and self-care sessions that aim to restore confidence and emotional well-being.

Mary Kay Ukraine has received recognition in recent years, being named Company of the Year in 2023 and 2024 by the All-Ukrainian Industry and Analytical Center. In 2024, it also earned the National business award “Choice of the Year” in two categories: Lip Color Cosmetics of the Year and Anti-Aging Cosmetics of the Year.

In the 2026 Forbes Best Brands for Social Impact ranking, Mary Kay was ranked 8th, moving up from 9th the previous year. The company has been acknowledged as the #1 Direct Selling Brand in Skin Care and Color Cosmetics worldwide for four consecutive years and ranked 2nd in the 2026 Forbes Best Customer Service list after a notable leap from 93rd place in 2025.

Mary Kay operates in 40 markets around the world, dedicated to empowering women through community and shared experiences.